Top 5 Social Networking Apps in Sweden Q3 2023: Unified Platform Performance

The third quarter of 2023 showcased interesting trends for the top 5 social networking applications in Sweden on a unified platform. Here, we delve into the performance metrics of WhatsApp Messenger, Wizz App - chat now, Facebook, Telegram Messenger, and Messenger.

WhatsApp Messenger experienced a varied trend in downloads, starting the quarter with approximately 18K downloads and peaking at around 19.4K by the end of July. Downloads saw a dip in mid-August to 13.3K before recovering to 18.7K in mid-September. Weekly active users (WAU) showed a steady increase, starting at 3.2M and peaking at 3.5M by early August, before slightly declining to 3.3M by the end of September. Revenue was minimal, peaking at $5 in late June and tapering off to zero by August.

Wizz App - chat now saw a significant spike in downloads in early July, reaching 21.5K, before declining to around 3.5K by the end of September. WAU reflected this trend, peaking at 33K in mid-July and stabilizing around 9.7K by the end of the quarter. Revenue saw fluctuations, peaking at $1.3K in mid-July and maintaining a steady flow around $600-$800 in the last weeks of the quarter.

Facebook maintained a consistent download rate, averaging around 8.6K downloads per week, with a slight peak at 9.6K in the final week of September. WAU showed a gradual decline from 2.8M at the start of the quarter to 2.6M by the end. Revenue exhibited a steady increase, starting at $5.8K in late June and reaching $10K by the end of September.

Telegram Messenger had relatively stable downloads, averaging around 8.5K per week, with a peak of 9.8K in mid-September. WAU showed an upward trend, starting at 514K and peaking at 578K in early September. Revenue fluctuated, peaking at $1.8K in late August and ending the quarter around $1.7K.

Messenger experienced consistent download numbers, averaging around 10.6K per week, with a notable increase to 12.3K in late August. WAU remained relatively stable, starting at 2.5M and ending at 2.4M. Revenue showed minor fluctuations, peaking at $96 in early September.

For more detailed insights and data, visit Sensor Tower.